01 / The Studio
The Founder
Jayda Hany is an Egyptian footwear and accessories brand. The founder is originally an architecture graduate from the American University in Cairo and holds a Masters degree from London College of Fashion in footwear design.
Inspired by Egypt’s vast cultural heritage and architecture, combined with modern geometrical forms, Jayda Hany creates luxurious footwear and accessories that express individuality through premium quality.
Her signature is mixing existing urban and historical features with a love of geometry to create timeless leather goods using local resources and craftsmanship.
“I have always viewed a shoe as a mobile structure that is carrying the human body.”
The brand balances handcrafted making techniques with advanced 3D technology. A focus on structure, assembly and practicality brings clarity and constructivism to every piece.