Jayda Hany is an Egyptian footwear & accessories brand. The founder is originally an architecture graduate from the American University in Cairo & a Masters degree holder from London College of Fashion in footwear design. Inspired by Egypt’s vast cultural heritage & architecture with a mix of modern geometrical forms, Jayda Hany strives to create a sense of individuality through luxurious footwear & accessories made with premium quality. Her signature is mixing existing urban & historical features with her love of geometry to create timeless leather goods using local resources & craftsmanship to create a global brand.
The brand honours the consumer’s intelligence by providing them with transparency in regards to product components, which entails the brand to focus on structure as part of the design as well as the practicality of the products. Jayda believes that It is imperative to keep an open mind as to how the designer’s role in the fashion industry has changed over the past years to hone the ability of making use of the contemporary technology as a tool surrounding us everyday to facilitate the making process. The brand presents a balance between hand crafted making techniques and the usage of advanced 3D technology. “I have always viewed a shoe as a mobile structure that is carrying the human body. I noticed the strong relationship between my past profession as an architect, footwear and fashion as a whole. Consequently, I developed my personal interest as a designer in clarity and constructivism. I always emphasize on the detailing of assembly and connections . I generated my identity as a futuristic designer who has an eye for structure and respect for the traditional making techniques”